Lisbons’ unique hat makers shop: The story of Chapelaria Azevedo Rua, & famous poet Fernando Pessoa

Chapelaria Azevedo Rua is a traditional hat shop (opened in 1886) on Rossio, one of Lisbons’ famous squares, creating tailor-made hats (chapéus) on request.

Rossio Lisbon people are fond of hats

Portuguese people are fond of hats!

Rossio January 2009.

Rossio hat shop Chapelaria Azevedo Rua window dressing

Chapelaria Azevedo Rua Lisbon

Typical Portuguese hats, bridal hats, Panama- and Cylinder hats. In this well-known hatter’s you can find handmade hats for all occasions and top-hats, bowler hats, high-hats and all kinds of regional- and traditional hats.

Hat shop Azevedo Rua, Chapeus1 street shop2

Chapelaria Azevedo Rua

All levels of society buy their hats from here, from labourers to the president, also in the past, like the famous Portuguese poet and writer Fernando Pessoa.

Azevedo Rua, Azeveda Rua Chapeus1 Maria Fonseca Fernando Pessoa hat

Maria Fonseca shows ‘Fernando Pessoa’s (1888 – 1935) favourite hat.

“This type of hat is still very popular nowadays”. Price: 60 euro, tailor-made.

Chapelaria Azevedo Rua Lisbon, beautiful hat boxes

Chapelaria Azevedo Rua

History

Maria Fonseca: ” In December 1886, the grand grand father of my husband, Manuel Azevedo Rua opened this shop in Lisbon. Before that his profession was a wine producer. He lived in Nogueira, district of Vila Real Trás-os-Montes, in the north of Portugal”.

Azevedo Rua, Chapeus Precos Fixos

Hat shop Chapelaria Azevedo Rua Lisbon

No discount (‘precos fixos’) & president Mário Soares

“Due to vintage problems Manuel decided to move to Lisbon. His uncle, a rich priest, supplied him the money to finance the shop, only on this condition: no discount (‘precos fixos’), but with the exception of hats for priests”.

‘Sorry sir, no discount’

“One day, the Portuguese former President Mário Soares (son of an ex-priest) 😉 , came here to buy a hat. But no discount for him: “Desculpa senhor, precos fixos’ (Sorry sir, no discount)”. And: “D. Duarte de Bragança, the Duke of Braganza ordered his hats here”.

Azevedo Rua, Chapeus hat shop Pedro Fonseca

Hat shop Chapelaria Azevedo Rua Lisbon

Pedro Fonseca, owner

Azevedo Rua, Chapeus December 2008 Chrismas shopping Lisbon

Hat shop Chapelaria Azevedo Rua Lisbon

December, Christmas shopping

Chapelaria Azevedo Rua Rossio

Chapelaria Azevedo Rua. Address: 72-73, Praça Dom Pedro IV, Lisbon, 1100-202. Open Mon. – Fri.: 09:00 – 19:00hr. Sat. 09:00 – 13:00hr. Owners: Teresa and Jose Manuel, Maria and Pedro Fonseca.

5 Responses to “Lisbons’ unique hat makers shop: The story of Chapelaria Azevedo Rua, & famous poet Fernando Pessoa”

  1. […] Street performances (’living statue’), newspaper vendors, street traders (offering cheap watches or ‘jewellery’), lottery ticket sellers, ‘psssst drugs’ sellers and begging hands, but also some lovely shops, like the unique hatmakers shop Chapelaria Azevedo Rua (opened in 1886) […]

  2. Bernie Renander on October 23rd, 2009 at 8:11 pm

    Two years ago I purchased a (hat) cap in your shop and have lost it. Would like to replace it. Is there any way I can order. I live in the USa
    Bernie Renander

  3. I am looking for a traditional portuguese cap for a man. It is a cone shaped hat.
    Do you have?
    Marcal Souto
    USA

  4. Guilherme Correia on May 15th, 2012 at 11:46 pm

    À Chapelaria Azevedo Rua

    Exmos Senhores:
    Eu moro no Funchal – Ilha da Madeira, e passarei em Lisboa dia 6 e 7 de Julho próximo, e eu queria comprar um chapéu cor preto, de lã, qualidade MERINO aba 7 sem virola e tamanho 59. Também queria comprar chapéu 1 ou 2 para Verão da marca Galgo e o tamanho nesta marca talvez seja o 58. Também se houver poderei comprar mais um outro de feltro da marca Galgo, cor preto, e o tamanho deste modelo é 56.
    Gostaria que me informassem sobre estes meus pedidos se eu encontrarei na vossa casa.
    Somente vou estar em Lisboa e no Rossio, na tarde do dia 6 de Julho e o dia 7 de Julho próximo.
    Também gostaria de saber os preços destes chapéus.
    Muito agradecido, sou,
    Guilherme de Abreu Correia
    FUNCHAL – Ilha da Madeira

  5. hello i bought 2 caps in 2013–City Sport–size 58….have you a brochure please. edward keane ireland

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